The British Heart Foundation website, this website is a great example of the use of technology using it for things like:
· Presenting and exchanging information
· Conducting transactions
· Marketing goods and services
· Managing customer relations
Presenting and exchanging information: this is used in the home page; it gives the user links into various different sections, it also has the contact pages to be able to contact any of the shops or headquarters in various different ways, the contact tab is on the top toolbar of the website and is clearly marked for easy view.
Conducting transactions: there is a shop tool on their website, you can view all the products and prices and locate your nearest store, once you have selected the items you would like you can purchase them by using an online transaction.
Marketing goods and services: they have sections where you can view all different types of products before you purchase and you can subsections all of them into for him, her and wedding etc. Then view for details and more information and then purchase with the transaction. Also you can see any events that maybe taking place around the country and information on what they do is also clearly shown.
Managing customer relations: there is also a help page which allows you to seek any help you may or may not need or to answer some of your questions, i.e. how much does it cost to deliver my items? Also within the top tool bar there is a e-newsletter allowing people to read about any recent events or up and coming ideas for BHF.
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